Wide-eyed and Jaded

…is “watch this video.” Please.

This video went live less than a week ago and now has over one million views. I will never be able to express how brilliant it is. Just watch it.

Have you guys heard about Lauren Bernat yet? I saw this tweet from Jason Calacanis this afternoon and decided to dig a little deeper:

Meet the latest internet celebrity Lauren Bernat: http://mahalo.com/Lauren_Be… (famous for playing Wii Fit in panties in YouTube video).

Really, that’s all you need to know, but it’s an… interesting video to watch nonetheless:

An advertising guy taped his advertising girlfriend hula hooping on Wii Fit, put it on YouTube and titled it Why every guy should buy their girlfriend Wii Fit. Yikes, Gutierrez could have come up with a more grammatically correct sentence, but I digress.

There are speculations that, because the couple work in advertising, the video is a marketing tactic from Nintendo. But, both the couple and Nintendo have gone on record saying the gaming company had nothing to do with the new YouTube phenomenon. Fair enough—though I think it would have been a clever idea.

The whole thing is kind of ridiculous and blown way out of proportion just like every other weirdo YouTube star. But, the nearly 2.5 million views and 2,300+ comments just go to show the power of consumer as spokesperson.